William Arruda is a keynote speaker, co-founder of CareerBlast.TV and co-creator of the Personal Brand Power Audit - a complimentary quiz that helps you measure the strength of personal brand. Make a few adjustments and finally click save. Scroll down, and you'll see a button to 'change photo.' Click that button. Look at your background photo and find a circle with a pencil-looking icon. It’s hard to inspire people online, but using multimedia is sure to deliver more YAY and less YAWN to your readers. Step 10: Upload Your New Background Photo to LinkedIn Sign in to LinkedIn. Your profile is replete with places where you can leverage rich media to tell your story: your Featured artifacts, your Background image, in your Experience and Education sections, your Video Cover Story, etc. It’s hard to create a visceral emotional experience when you’re limiting yourself to the 26 letters of the alphabet, but when you augment your prose with images, infographics and videos, you can truly dazzle your audience with your brilliance. Reorder your skills to showcase the three most important ones at the top. Yet for many of us, those may not be the things we want to be known for or the things that make us relevant for where we want to go next. That’s a signal to the reader that those are the things you are best at. When someone checks out your profile, LinkedIn only shows the top three. LinkedIn displays your skills in order, based on the number of endorsements each skill has (from highest to lowest). Make sure people can look you in the eye. When someone is looking at your profile on their phone, your headshot is the size of a button. Make sure your headshot is professionally done, reflects your personality and is cropped so that your very human face occupies 60-80% of the space. Your headshot makes you real, and it makes it more likely that someone will accept a connection request from you. These are all examples of what you should never do with your LinkedIn headshot. A picture where you cropped someone’s body out of the shot, but their arm is still dangling from your shoulder.
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